No one can question the power of graphic design, especially on social media, along with traditional and digital advertising. The right graphic design can make your brand stand out and build a strong identity. As we have entered 2025, there are new trends shaping the way brands communicate their message visually. Let’s understand these trends in detail. Remember, to master these trends, you can enroll in a graphic design course in Vadodara. Let’s now explore the five biggest graphic design trends that can shape social media branding in 2025.
The design here is all about simplicity, functionality and clarity. It removes unnecessary elements and shows only what is essential. This is a wonderful approach that can make your content more appealing and aesthetic, easy to be understood and engaging for your users.
Minimalist is trending because social media is cluttered with endless content. A simple design stands out. It makes information easier to digest. Also, with faster scrolling habits, minimalist designs ensure users grasp content more easily.
The trend Bold Typography focuses on eye-catching fonts that grab attention immediately. Instead of just relying on complex visuals, text can become the main hero of your design. Bold Typography is effective because:
Brands like Nike have incorporated bold typography in branding. Nike’s ‘Just Do It’ campaign has such typography that makes the message motivational and unforgettable. On the other hand, Coca-Cola’s iconic red-and-white script logo is recognizable instantly. These brands are not going overboard with bold fonts.
Animated graphics can bring your content to life. Well-designed animations add interactivity to your content. It makes your posts more engaging. Animations are taking over because:
The popular brand Spotify uses smooth animations that make playlists more engaging and interactive as well. On the other hand, Airbnb has animated icons and transitions making UI experience even more dynamic.
Consider using tools such as Canva, Adobe After Effects, etc. to create high-quality animated graphics.
Illustrations are digitally created visuals that can give your brand a distinct personality. Contrary to stock images, custom illustrations can ensure your content feels original and memorable.
Mailchimp uses hand-drawn illustrations that make their marketing feel more friendly. Dropbox has quirky and colorful drawings that give their brand a human touch.
You can try apps such as Procreate, Illustrator or even simple tools like Canva for quick custom illustrations.
Inclusive design means your content is accessible to people of all abilities, demographics and backgrounds. It is about creating designs that everyone can enjoy, irrespective of physical or cognitive abilities.
Microsoft prioritizes accessible design in its products. They use high-contract themes and AI-driven accessibility tools. Starbucks uses braille menus and colorblind-friendly designs to create a more inclusive experience.
You can use tools such as Axe, WAVE or Lighthouse to test your designs’ accessibility.
Graphic design trends matter because they play a pivotal role in shaping how people experience your brand. To make your brand relevant, fresh and engaging in 2025, you need to learn how to make the most out of these trends. This is because following these trends strengthens brand identity, increases engagement, improves user experience, gives a competitive edge.
To master these trends and enhance your graphic design skills, join the best graphic design institute in Vadodara, VTechLabs, a leading IT training institute offering comprehensive, advanced graphic designing in Vadodara course that involves everything from theoretical knowledge, real-world projects, expert mentorship and career support. Enroll now!
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