Introduction to SEO
- Introduction to Internet Marketing
- Search Engine Basics
- SEO requirements
Types of SEO
On Page SEO Overview
- Keyword Research
- Meta Tags and Title Optimization
- Canonical Tag, Meta Robots and Rel=Nofollow Tags
- Content Optimization
- URL Optimization
- Importance of Robots.Txt and Htaccess
Off Page SEO Overview
- Directory Submission
- Social Media Optimization / Bookmarking
- Article Submission
- Blog Creation / Submission / Marketing
- News / PR / Releases
- Forum Posting
- Classifieds
- Commenting (Blogs / Articles / Forums)
- Link Exchange
- Email Marketing
- Business Directory Submission
- Groups / Community
- Profiles Creation
- Social Networking
- RSS / Atom / Opml / Xml
- Pinging
- Video Submission / Podcasting / Audio Submission
- Software Submission
- Slide Share / Document / Pdf Sharing
|
Site Architecture
- What Is Site Architecture?
- SEO Friendly Site Structure
Google Algorithms and Updates
- What Are Google/Search Engine Algorithms?
- Explaining Panda, Penguin and Hummingbird Updates
Social Media Optimization & Social Networking
- What Is Social Media Optimization?
- Participating In Facebook, Twitter, Linkedin, Pinterest
- Effective Social Media Marketing Tactics
Site Monitoring and Rank Checking
- Site Analysis using Google Analytics
- Monitoring through Google Webmaster Tool
- Rank checking
- Error! Reference source not found
SEO Friendly Design Structure
- Image Optimization
- Drop Down Menu (Dynamic Menus)
- Site Accessibility
- Java Scripts
- CSS Optimization
- Frame Structure
- Flash
HTML Overview [Practical]
Email Marketing
- Creating Email Message
- Working with Mailing List
- Running Campaign – Tips, Ctr Knowledge Etc
Pay-Per-Click Marketing
- Creating AdWords Account
- Creating and Managing Campaigns
- Running Campaign – Clicks, Ad Optimization Etc.
|